YOUR EATING DISORDER, OUR HELP.Exclusively: Just one froyo faction to invade Evanston.

[Updated]

That promise of "unreported stories" you see on the left? Rarely fulfilled, I know. It's far too much work. But here's one anyway.

Red Mango, the truly Korean (aka not Korean-American) frozen yogurt upstart challenging Pinkberry, is opening an Evanston branch in either October or November. It's going to be located in Sherman Plaza. It will, barring some aldermanic intervention, stay open until 12 a.m. No word yet on whether or not it will inhabit the cursed Cereality space.

The company is evidently putting a lot of effort into this. My inquiries were answered by none other than Dan Kim, the company's president and C.E.O.! He thinks there is a "great university" called Kellogg in the area, but hey, you always knew those dudes were superior.

Pinkberry is opening Chicago branches late this year, but hasn't said where yet.

And that's all I've got on Evanston. But here's some context.

For the non-coastal among you, the frozen yogurt war began in earnest last year, when Red Mango first challenged Pinkberry's fortress of L.A. franchises with a UCLA location. Pinkberry's been beset by all sorts of problems since then. There were large rodents in one of the New York locations for a while, and then there was a whole to-do about whether or not it is actually yogurt.

A lot of people assumed if one of these brands is making faky fake yogurt, they all are. Well. Last Thursday, some yogurt association stamped Red Mango with its "live and active culture" seal of approval.

So. What do you think? Is this the pending revitalization of downtown Evanston? Will Midwestern palates reject the low-cal option? Is frozen yogurt super silly in a city where winter lasts October-April?